Have you seen the HGTV show Love It or List It? It’s usually about a couple who are unhappy with their current house. They have to make the decision to either Love It (by staying in the newly renovated house) or List It (by selling the house and moving into one of the house that they were sent to look at). I love that show and it reminded me how that premise can be applied to other areas of our lives. For me, I applied it to my business.
When I started New Start Career Coaching (NSCC) I knew whom I wanted to serve and how I wanted to serve them. I wanted to help women gain financial freedom by guiding them through their career transitions. Helping other women has always been a passion of mine and I wanted to have a business based on that passion. However, I allowed myself to be swayed by naysayers who a) didn’t think career coaching could be a viable business and/or b) thought focusing my business on women would be too limiting. Against my better judgment, I listened to such negativity and geared NSCC’s branding and logo to a broader audience.
Here’s the old logo meant to appeal to everyone:
It looks nice, right? It’s strong and impactful. The problem was that while it was meant to appeal to everyone, it just didn’t appeal to me. I didn’t feel connected to it. After a horrible breakup, I decided that it was time to live my life according to my terms, not everyone else’s; to live a life of Could rather than a life of Should. So I scrapped the initial branding and pursued one that was true to me. First up? Creating a new logo. As anyone who knows me can tell you, my favorite color is what I call Lauren Pink. The rest of the world calls it fuchsia or magenta but whatever. When having the logo designed, I insisted that the color be included in the logo. I also wanted something feminine yet professional. Here’s the result:
Totally different, right? Gone are the “strong corporate” colors and design. Instead, there’s the feminine professionalism I was looking for. Was it scary to let go of my doubts and fears about being “too girly?” You bet it was! However the change felt right for me and my business. I had to move forward no matter how fearful I was. And you know what? Everything started changing for the better. I finally fell in love with my business because it finally felt right. As a result, I started investing more of my time, energy and money into the business. Best of all, I started getting more clients and other opportunities. It’s been a great and empowering transformation and it’s all because I started listening to my heart and stopped listening to others’ doubts.
So how does all this apply to you? It’s your career and/or business and you’re going to devote a lot of time, energy and money into it. So you better love it. What if you don’t love it? Then leave it! You might not be able to leave it right away or maybe you’re not sure what you would leave it for. That’s ok. Start from where you are. You can start thinking and planning about what you want to do. If you need some guidance with your Leave It process, contact me and let’s see if we can work together to get you to loving your career!